Steve Jobs on market research

We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.

The context is in retail; about the Apple Store but this statement of his underscores the company’s focus on products first, results second. For more quotes, check it out here. (via DF)

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